News Review

No Mercedes-Benz commercial this Super Bowl

Written by Nicolai Hald

Mercedes-Benz wont have a commercial during this years Super Bowl according to mercedesblog.com. Mercedes had a commercial “Fable” during the game last year, which they paid $9 Million for.

A raise in the costs for a commercial, means 30 seconds = $5 Million in 2016, instead of the $4,5 Million in 2015.
Mercedes will not pay $10 Million this year to have 60 seconds air time during the commercials. They will be focusing on more direct targeting campaigns for the new E Class and SLC roadster.

The 2016 Super Bowl is scheduled for February 7 and will be played at Levi’s Stadium in Santa Clara, California. Mini, Acura, Audi, Honda, Hyundai, and Kia have already confirmed they will run video ads during the game.

About the author

Nicolai Hald

I'm the creator of Automotived. I'm currently studying communication at college in Denmark. I've been writing for several online car-magazines for the past 3 years now, and decided to launch my own instead.