Mercedes-Benz wont have a commercial during this years Super Bowl according to mercedesblog.com. Mercedes had a commercial “Fable” during the game last year, which they paid $9 Million for.
A raise in the costs for a commercial, means 30 seconds = $5 Million in 2016, instead of the $4,5 Million in 2015.
Mercedes will not pay $10 Million this year to have 60 seconds air time during the commercials. They will be focusing on more direct targeting campaigns for the new E Class and SLC roadster.
The 2016 Super Bowl is scheduled for February 7 and will be played at Levi’s Stadium in Santa Clara, California. Mini, Acura, Audi, Honda, Hyundai, and Kia have already confirmed they will run video ads during the game.